Assassin’s Creed Mirage Pop-Up Ad: Ubisoft Acknowledges Technical Error in Other AC Games

Spread the love

Ubisoft Addresses Assassin’s Creed Mirage Pop-Up Ad Mishap: Clarifies Technical Error and Apologizes

Technical Glitch Unleashes In-Game Ad Fiasco Assassin’s Creed Mirage Pop-Up Advert in Other AC Games Was Result of a ‘Technical Error,’ Ubisoft Claims

Assassin’s Creed Odyssey players on consoles were in for an unexpected surprise as they delved into the game, only to be greeted by intrusive pop-up ads promoting Ubisoft’s Black Friday Sale. Shared through a Reddit video by u/triddell24, the footage revealed an in-game advertisement for Assassin’s Creed Mirage, accompanied by a 20 percent discount offer. The ad occupied the entire screen upon opening the world map, leading to a notable backlash from the gaming community. Ubisoft swiftly responded, attributing the incident to a ‘technical error.’

Ubisoft’s Apology and Clarification

In an official tweet, Ubisoft acknowledged the issue, expressing regret for players who encountered the pop-up ads during their Assassin’s Creed Odyssey gameplay. The company clarified that the appearance of these ads was unintentional and stemmed from a technical glitch. Ubisoft emphatically denied any intentional effort to boost Assassin’s Creed sales through in-game advertisements, asserting that the intended placement was limited to in-game menus across the franchise. The publisher’s apology aimed to quell the disappointment expressed by players online.

![Ubisoft’s Tweet]

Comparisons to Mobile Game Ad Tactics

Despite Ubisoft’s clarification, the gaming community drew parallels between the in-game pop-up and intrusive mobile game ads that often disrupt the gaming experience with prompts for microtransactions. The unintended consequence led to an outpour of frustration, with players likening the situation to past instances, such as a pop-in ad encountered by an Assassin’s Creed Odyssey player four years ago.

Navigating the Landscape of In-Game Advertising

The incident raises questions about the incorporation of in-game advertisements in the gaming industry. While the gaming community vehemently opposes disruptions to gameplay, it echoes a broader trend seen in other entertainment sectors. Streaming giant Netflix, for instance, has explored ad-supported alternatives, potentially influencing the gaming industry’s approach.

Industry-Wide Experiments with Pop-Up Ads

The use of pop-up ads is not exclusive to the gaming industry. Both video game publishers and movie production companies have toyed with this advertising model, seeking ways to engage audiences despite the prevalence of ad-free content consumption. Netflix’s ventures into ad-supported options and Microsoft’s fullscreen pop-up ads for games like Call of Duty: Modern Warfare 3 underscore the industry’s experimentation with alternative revenue streams.

Ubisoft’s Ongoing Endeavors: Two New Modes for Assassin’s Creed Mirage

In a separate development, Ubisoft confirmed its ongoing efforts to enhance Assassin’s Creed Mirage. The company is set to introduce two new modes as part of a free update in December. While specifics remain undisclosed, the inclusion of a New Game+ mode suggests an empowering revisit to ninth-century Baghdad with carried-over upgrades. Additionally, a permadeath mode promises an intensified challenge for players across all difficulty levels.

Conclusion: Navigating Challenges in the Gaming Landscape

Ubisoft’s response to the in-game pop-up ad incident sheds light on the delicate balance between advertising initiatives and maintaining an optimal gaming experience. As the gaming industry continues to evolve, addressing the concerns of the gaming community becomes paramount, ensuring that technical hiccups do not overshadow the immersive worlds developers aim to create.

Disclaimer: Affiliate links may be automatically generated – see our ethics statement for details.